The ThroughLine Team
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Sandy Kapell
CEO & FOUNDER
Leadership Matters
Sandy is a versatile operational and administrative executive with deep roots in talent management and human resources. She leverages her experience operating in public companies and leading through multiple acquisitions, dispositions, spins and other startup ventures to advance positive change. She brings expertise in change management, reorganizations and steering thoughtful transformation while enabling growth across multiple industries, including sports & entertainment, financial services and the cable industry.
Sandy founded Trakehner Leadership to meet a clear need in the market to provide practical solutions for business and HR leaders when they are faced with their biggest opportunities in the midst of disruption and potential chaos.
This is where she thrives.
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Jen Reaven
COO & CO-FOUNDER
Culture Matters
Jen loves diving into what makes different employee populations tick, from front line to corporate office. She brings more than 25 years of experience in employee engagement, internal communications, culture building, change management, process improvement, talent development and project management.
Spanning industries that include sports & entertainment, pharmaceuticals, healthcare, automotive and finance, Jen works with companies going through significant transformations and crisis situations. She loves partnering with clients to lay the groundwork for best practice infrastructure, such as internal communications frameworks, recognition programs, engagement platforms, organizational structure, policy work, and total rewards.
Most importantly, Jen is ALWAYS calm in the most chaotic of situations.
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Pam Sacree
DIRECTOR & PRACTICE LEAD
Organization Matters
Pam is a dynamic executive and trusted advisor with a passion for transforming organizations, reengineering business processes, and driving strategic HR initiatives on a global scale.
With a proven track record across fast-paced, complex environments, Pam designs scalable strategies that fuel business growth—whether it’s leading culture change, streamlining systems and processes, or elevating the employee experience.
Having lived and worked in South Africa, the Middle East, and the U.S.—and done business in over 30 countries—Pam brings a global lens and deep cultural insight to everything she does. Her approach is rooted in connection, collaboration, and a relentless focus on helping organizations—and their people—to flourish.
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Ali Rousos
CREATIVE DIRECTOR
Brand Connection Matters
Ali brings 17+ years of experience translating vision into impact — not just through design, but through people. Her work spans sports, entertainment, hospitality, industrial and music, helping brands build loyalty, drive revenue, and show up with authenticity. But behind every campaign is something deeper: relationships.
Her approach centers on clarity, curiosity, and collaboration — the same principles that guide effective organizational development. Whether she’s shaping a brand narrative or facilitating cross-functional alignment, Ali brings a human lens to every challenge, ensuring the people behind the work feel supported, challenged, and celebrated.
She’s driven by the belief that what we put into the world matters — and that leadership, like design, is a practice in making things better.
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Olivia Kapell
SENIOR INSTRUCTIONAL DESIGNER
Learning Matters
Olivia is an education professional who has worked both as a teacher in international schools and in learning and development for corporations. She is passionate about creating environments in which people expand their skills, develop analytical thinking, and practically apply their learnings. As an expert in curriculum design, she ensures that Trakehner's programs are structured to maximize their impact and fuel the success of attendees. goes here